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CLIENT
WilderGo
ROLE
Founder & Product Design Lead
YEAR
2026
DELIVERABLES
iOS & watchOS App Architecture, Design System, Brand Identity
GROWTH MARKETING
Founder vision / Launch positioning
MOBILE UX UI DESIGN
iOS architecture / watchOS ergonomics
GRAPHIC BRAND DESIGN
Custom camper van logo / Visual identity
LIVE PRODUCT PREVIEW
Explore the live Web MVP and platform vision at wildergoapp.com
Visit Live Platform
WHY WILDERGO?
No one outdoors should feel alone. Travelers help each other face the unexpected.
OVERVIEW
Founder led mobile safety network: peer verification, meetups, and Connected SOS mutual aid.
THE PROBLEM
Isolation Hazards
Breakdowns, dead zones, and severe weather leave travelers without reliable safety nets.
Tech Gaps
Social apps need connectivity. Satellite gear lacks local community mutual aid.
RESEARCH & INSIGHTS
Off Grid Context
Show cell coverage before travelers drive into dead zones.
Trust Friction
Verify peers without exposing home coordinates.
Emergency Ergonomics
Reduce cognitive load with instant one tap actions.
THE SOLUTION
Contextual Navigation
Live signal badges, route hazard filters, and approximate location privacy.
Connected SOS
Instant emergency overlay with proximity metrics and quick responses.
watchOS Integration
True black watch UI with a 3 second SOS timer and fall detection.
KEY IMPACT & LEARNINGS
Key Learning
Safety depends on community trust, privacy, and immediate action.
