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CLIENT
SIP Concept
ROLE
Lead UX/UI Designer
YEAR
2025
DELIVERABLES
Mobile UX/UI, Personalized Onboarding, Brand Identity, Product Strategy
GROWTH MARKETING
Wine club strategy / Vineyard partnerships
MOBILE UX UI DESIGN
Personalized onboarding / Bottle scanning
GRAPHIC BRAND DESIGN
Visual identity / Wine discovery brand kit
OVERVIEW
A wine discovery concept connecting personal preferences, bottle scanning, and community recommendations.
THE PROBLEM
Choice Confidence
Wine terminology can make choosing a bottle feel intimidating.
Fragmented Discovery
Preferences, bottle information, and recommendations need one clear home.
RESEARCH & INSIGHTS
Three Audiences
Curious Beginners, Casual Enthusiasts, and Social Connectors.
Preference Signals
Taste, sweetness, and flavor profiles guide personalized discovery.
THE SOLUTION
Personalized Onboarding
Capture taste preferences with approachable choices and sliders.
Scan and Discover
Scan a bottle to explore details, pairings, and recommendations.
Community Cellar
Save bottles, review past sips, and learn from the community.
KEY IMPACT & LEARNINGS
Product Strategy
A proposed wine club and vineyard partnerships support the concept.
Design Learning
Connect personal taste, useful guidance, and community in one journey.
