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CLIENT
OpenSnow Concept
ROLE
Lead UX Researcher & UI Designer
YEAR
2025
DELIVERABLES
Mobile UX/UI Architecture, Information Design, Interactive Prototypes
GROWTH MARKETING
Retention strategy / 1M+ user context
MOBILE UX UI DESIGN
Information architecture / Interactive prototypes
GRAPHIC BRAND DESIGN
Messaging hierarchy / UI color systems
OVERVIEW
Redesigned the app for 1M+ users to improve discovery, reduce support, and drive retention.
THE PROBLEM
Hidden Functionality
70% of active users only accessed basic features.
Support Overhead
Deeply nested menus generated repetitive navigation tickets.
User Churn
Casual skiers felt overwhelmed. Experts bypassed the app.
RESEARCH & INSIGHTS
Dual User Needs
Weekend Warriors need trip summaries. Experts need raw telemetry.
Education Over Hiding
Experts rejected AI defaults: safety requires visible raw metrics.
THE SOLUTION
Progressive Disclosure
Customizable Weekend Mode and Expert Mode views.
Contextual Guidance
Relevant education surfaces advanced tools at the right moment.
Streamlined Setup
Onboarding maps features to skier expertise.
KEY IMPACT & LEARNINGS
Key Learning
Guided access to complex data beats hiding tools behind automation.
Support Efficiency
Self service contextual tips reduced navigation support tickets.
